CAF has awarded the free-to-air broadcast rights for AFCON 2027 to Media Experts Limited and Media Business Solutions UK Ltd. More than 500 million households, in at least 40 sub-Saharan African countries, are covered by the live broadcast of the tournament co-hosted by Kenya, Uganda and Tanzania.
The Confederation of African Football (CAF), whose president is Patrice Motsepe, has officially awarded exclusive free-to-air broadcast rights for AFCON 2027 to agencies Media Experts Limited (MEL) and Media Business Solutions UK Ltd (MBS), The Guardian Nigeria reports. The deal, which finalises the tender opened by the governing body in August 2026, covers live broadcasting in at least 40 sub-Saharan African countries and reaches more than 500 million households.
The territories concerned include Nigeria, South Africa, Senegal, DR Congo, Ghana, Tanzania, Kenya, Angola and Ethiopia, according to the same source. The tournament, named “PAMOJA”, will run from 19 June to 17 July 2027, co-hosted by Kenya, Uganda and Tanzania. It will be the first edition staged in East Africa since Ethiopia in 1976.
A tender wrapped up since August
The award to MEL and MBS brings to an end the process launched by CAF in August 2026. The contract is not limited to AFCON 2027: it also includes rights to other major tournaments up to 2027, notably the 2027 U20 and U17 AFCONs, The Guardian Nigeria specifies.
An audience base already very broad
According to data shared by CAF, the 2025 edition in Morocco drew 3.6 billion viewers and reached 6 billion views including digital platforms.
The GeoPoll Africa Football Survey 2026, cited by Daily Independent Nigeria, shows that 96% of respondents in Nigeria and Kenya, as well as 91% in Ghana, follow football. The same outlet notes a 61% rise in audience during the previous continental tournament in European, Asian and South American territories.
National broadcasters to be announced later
With the deal now official, the practical details remain to be confirmed. Partner national broadcasters will be announced country by country over the coming months, The Guardian Nigeria says. Viewers in the 40 countries covered will therefore have to wait to find out which channel or platform will actually show the matches.