Just hours after lifting the prestigious Ballon d’Or 2025, Ousmane Dembélé was celebrated with an unforgettable after-party hosted by Snapchat. As an official partner of the event, the social media giant honored the French star in style with an intimate gathering at Lafayette’s, a chic venue in the heart of Paris. From 11:30 p.m., sports legends, cultural figures, and high-profile guests joined to applaud the new king of world football.
The atmosphere was both elegant and electric, highlighting the joy of Dembélé’s career-defining moment. Surrounded by friends, teammates, and global icons, the Ballon d’Or winner embodied not only footballing excellence but also the modern image of a champion celebrated beyond the pitch.
Snapchat made sure the night stood out by introducing a groundbreaking immersive experience. With its AR Mirrors—giant Augmented Reality installations equipped with interactive Lenses—guests enjoyed a futuristic way of engaging with football and sharing unique memories instantly across social media. The fusion of sport, technology, and entertainment made this celebration unlike any other in Ballon d’Or history.
By blending the heritage of football’s most prestigious award with cutting-edge innovation, this after-party confirmed that the modern game is as much about digital experiences as it is about trophies. For Dembélé, the evening was more than a celebration—it was the confirmation of his new status as a global icon, both on and off the pitch.