Pursued by several European clubs during the summer 2025 transfer window, Hugo Ekitike ultimately chose to join Liverpool rather than Newcastle United, a transfer memorable for both its amount and competition. After shining at Eintracht Frankfurt with 22 goals in 48 matches last season, the 23-year-old French-Cameroonian forward convinced the Reds by his potential and versatile attacking qualities. Liverpool completed the deal for £79 million, including £69 million guaranteed and £10 million in bonuses, demonstrating their confidence in his future at the club.
The player’s agent revealed that Newcastle had initially agreed terms with both Eintracht Frankfurt and Ekitike, but Liverpool’s late intervention shifted the decision to Anfield. Ekitike himself explained on Canal Football Club that his choice was driven by a strong « feeling » for Liverpool, considering it the right place and time to improve and return to the highest level, equipped with more tools and preparation. This statement perfectly illustrates Ekitike’s ambition and desire to develop in a conducive environment.
Since arriving at Liverpool, Hugo Ekitike has quickly integrated, scoring 4 goals and providing one assist in just 7 appearances across all competitions. His ability to play both as a central striker and supporting the main forward fits well with Liverpool’s flexible attacking system, as highlighted by club analysts. His market value is estimated at €75 million, placing him among the Reds’ key players in the coming years.
Liverpool now prepares for upcoming challenges, notably the 3rd round of the EFL Cup against Southampton. With a squad strengthened by Ekitike and other recruits, the Reds show strong ambitions. This transfer also won approval from club leaders, such as Joël Matip, who called it an « excellent move. » The transfer battle appears won by Liverpool, who seized the right opportunity against a keen Newcastle, ultimately outpaced in the race for Ekitike’s talent.